Direct Mail Wisdom
by anthony casimano

I wanted to create this blog to open up a line of communication among mailers, and mail campaign planners in all industries from around the world. I imagine it being like a question and answer session at first creating a forum where I can share my knowledge in assisting other mailers increase their response and ROI.

I see the blog eventually evolving into a discussion forum, where visitors will share ideas with each other, debate, and answer each others questions as I put my two cents in when I feel necessary to help mailers, and mail planners in attaining their goals, and increasing their response and ROI.

I hope this blog will cover topics ranging from mailing list selection, and letter writing to postage saving techniques and selecting the correct letter shop (mail house), as well as all other aspects of the direct mail industry including but not limited to fulfillment, personalization, inserting, ink jetting, variable data lasered letters, NCOA, mail planning and tracking, data card reading, PURL marketing, and much more.

My goal for this blog is to help everyone whom participates have thousands of eyes contributing to their campaigns to maximize response and ROI. Good luck, and I look forward to hearing from all of you.... Don't be afraid to be first!

Awaiting Your Questions and Input,
Mail Bird