Direct Mail Wisdom
by anthony casimano
I wanted to create this blog to open up a line of communication among mailers, and mail campaign planners in all industries from around the world. I imagine it being like a question and answer session at first creating a forum where I can share my knowledge in assisting other mailers increase their response and ROI.
I see the blog eventually evolving into a discussion forum, where visitors will share ideas with each other, debate, and answer each others questions as I put my two cents in when I feel necessary to help mailers, and mail planners in attaining their goals, and increasing their response and ROI.
I hope this blog will cover topics ranging from mailing list selection, and letter writing to postage saving techniques and selecting the correct letter shop (mail house), as well as all other aspects of the direct mail industry including but not limited to fulfillment, personalization, inserting, ink jetting, variable data lasered letters, NCOA, mail planning and tracking, data card reading, PURL marketing, and much more.
My goal for this blog is to help everyone whom participates have thousands of eyes contributing to their campaigns to maximize response and ROI. Good luck, and I look forward to hearing from all of you.... Don't be afraid to be first!
Awaiting Your Questions and Input,
Mail Bird
I have launched a new Personal URL (PURL) system aimed at customizing marketing campaigns and giving companies the ability to analyze results and improve response rate. My company, Metro Data and Mailing has created a better and less expensive alternative to Mindfires PURL software!
ReplyDeleteIn today’s world of mass advertising, businesses must find a way to stand out and shine above the competition. The PURL system offered at MDM will allow your company to do just that. Using the PURL program, marketing professionals are able to develop a personalized offer of their product or service and then instantly and easily reply to those offers online. I invite you to come take a look at some samples of the PURL program at http://www.pennyapurl.net.
Because these offers contain the prospects individual name, it provides mailers with a unique opportunity to have a one to one dialogue between your company and your potential client. This is a huge benefit to your company as personalization fosters trust and confidence in today’s tough market.
Is your business looking to go green? By utilizing the PURL system, clients can help to eliminate the waste of some traditional mailing materials by scaling back on paper and mailing smaller pieces such as a simple a postcard saving not only millions of trees but saving your bank account as well.
Let me show you the benefits of a completely customizable PURL campaign. Contact me today to get started.
Contact:
Mailbird
Metro Data & Mailing
181 Freeman Ave, Ste C
Islip, NY 11751
Phone: 631-581-6100
http://www.metrodm.net/index.html
metrodirect99@yahoo.com